EMS Studio

When considering the viability of a future venture, the best measure is to do a small audit of the market, to see how companies in our niche are spinning. In the case of EMS, in addition to the national backyard - which will be labour-intensive - it is also worth checking the local market.

For the domestic market, we will come to the rescue and hint that the EMS has been warmly welcomed to say the least. There are about 300 active EMS studios on the market. Most of these are in large cities, although recently the EMS 'fashion' has also found its way into smaller towns. Apart from this, new studios are opening all the time, franchises are developing and there are more and more customers. Despite inflation, society is getting richer and the best example of this is the growing, after all not cheap EMS training.

o if you are wondering whether by chance the market is already overloaded with studios then the answer is no. It seems that the moment to get into the EMS business is one of the best, due to increasing consumer awareness and still demand outstripping supply. Of course, we are talking about the domestic market here. It is still worth verifying the local market before opening a studio.

pic. Studio

Although, even in the case where the overload of studios in our area is high, let's remember that our potential customers are not only people already exercising EMS, but also people who go to a classic gym or are generally athletically active. So our fuel should be mainly new EMS users.

Here we come to the question of how to convince the customer to buy a service that is 2-3 times more expensive?

But about that in the next article.